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5/14/07
Clearly
Canadian Beverage (CCBEF)
The
New Era
Website:
www.clearly.ca
The arrival of
2007 finds Clearly Canadian with a debt free balance sheet, a world famous
Company spokesperson in two-time NBA/MVP Steve Nash and a newly launched product
line containing all natural flavors
and no preservatives.
Overview
 2007
marks a new era for Clearly Canadian, the company spent much of '06
building the foundation for a turnaround which it is now putting into
operation. From erasing its debt to having $5 million
in the bank, the Company can now seize on the opportunity to implement a new
marketing strategy along with a new product launch.
Distribution is through independent distributors
that have strong niches in the Alternative Beverage market, Clearly Canadian
feels it can gain deeper entry into
desired markets through these channels. In addition, Clearly Canadian is actively
looking to acquire other businesses in the organic snack food sector that
will strengthen the distribution of its products. The Company becomes
attractive to distributors by complementing its product entry into new markets
via
advertising through the company spokesperson, two-time reigning
NBA/MVP Steve Nash.
The new products within the bottled
water segment include a vitamin drink, an energy drink, a hydration drink as well as a
reformulation of its flavored water drinks. The labeling is brilliant, by naming
the vitamin drinks as "daily vitamin" and the energy drink as
"daily energy" the company has positioned itself for strong repeat
sales.
Clearly Canadian is widely credited with
being a pioneer in starting the Alternative Beverage Industry in 1988. With the rollout of
its revamped product line CCBEF is once again on the cutting edge of the
next big thing for a
growing number of health conscious consumers.
In the near future Clearly Canadian looks to
dramatically increase revenues, diversify through acquisition, establish new
distribution lines, expand into Asia and continue to streamline operations.
These actions should make CCBEF's goal of getting back to the forefront of the
alternative beverage industry a real possibility.
For Clearly Canadian's shareholders, the
amount of revenue these new lines
could produce should make a big splash with investors. Based on the
Company's stock chart, there is already some accumulation taking place and
Wall Street could be warming up to one of the best trading opportunities of 2007.
CCBEF
Investor Highlights
Profile
 Clearly Canadian
(CCBEF) is based in Vancouver, Canada. CCBEF is a leading
producer of premium beverages, including Clearly Canadian Sparkling Flavored
Waters and three enhanced non-carbonated waters: dailyVitamin, dailyEnergy
and dailyHydration, which are distributed in the
United States, Canada, the Caribbean, Korea, Indonesia, and other countries.
The Clearly Canadian
brand has sold over 90 million cases equating to over 2 billion bottles
worldwide. Its products are considered “new age” beverages, a category
which became identifiable in the mid-1980s. New age beverages are
distinguishable from traditional soft drinks in that they generally contain
natural ingredients, less sugar, and less or no carbonation. Clearly
Canadian's sparkling waters boast of all-natural flavors and no preservatives in keeping with
healthier diet trends without sacrificing the same great taste experience
that Clearly Canadian consumers have come to expect.
CCBEF has three wholly-owned subsidiaries: CC
Beverage (U.S.) Corporation; Clearly Canadian Beverage (International)
Corporation; and Blue Mountain Springs Ltd.
Recent
News and Press Releases
Clearly
Canadian Teams With INOV8 Beverage Company, Led by Former Snapple CEO, Mike
Weinstein, to Create New Growth Opportunities
Clearly
Canadian Significantly Strengthens California Distribution Network
Clearly
Canadian's My Organic Baby Line Listed with Babies ''R'' Us
Loblaws,
Canada's Largest Supermarket Chain, Now to Carry Clearly Canadian's New
Natural Enhanced Waters
Clearly
Canadian Announces Corporate Developments
Clearly
Canadian Brands President Brent Lokash to be Interviewed on America's #1
Money-Talk Radio Program
Clearly
Canadian Issues Sales Trend Updates and Corporate Developments Report
Clearly
Canadian's New Natural Enhanced Waters Listed with North America's Second
Largest Independent Convenience Chain
Clearly
Canadian's Organic Products Takes off at Canadian Airports and Major Office
Centres
Clearly
Canadian President's Update: Company Successfully Positioned in Hot Sector -
Organics and Natural
Clearly
Canadian Acquires My Organic Baby
Gulf
Coast Beverage Signing Adds Texas to Distribution Network
Clearly
Canadian Announces New U.S. Northwest Distributor
Clearly
Canadian Lands Another Large National Listing
Clearly
Canadian's New Enhanced Daily Waters Launch in 7-Eleven Canada
Clearly
Canadian Announces New California Distributors
Clearly
Canadian Closes US $3.5 Million Financing
Clearly
Canadian's New Natural Enhanced Waters Well Received by National Chain
Stores
Reality
Television Show Featuring Clearly Canadian Picked up by Leading HD Cable
Network
American
League Baseball MVP Justin Morneau Teams Up With Clearly Canadian
Clearly
Canadian Announces Proposed Financing
Clearly
Canadian Appoints Tree of Life Canada, a Division of the World's Leading
Marketer and Distributor of Natural and Specialty Foods, to Distribute
Glengrove Organics to Mass Retailers
Clearly
Canadian Announces New U.S. Mid West Distributors
Glengrove
Organics Set to Launch in Loblaws - Canada's Largest Grocery Chain
Clearly
Canadian Adds Chicago Distributor
Clearly
Canadian Hires Experienced Pepsi-QTG (Quaker/Tropicana/Gatorade) Manager
Clearly
Canadian Acquires Eastern Canada's Leading Organic Snack Company
New
1-Liter Bottle Opens Grocery and Other Sales Channels for Clearly Canadian
Beverage Corporation
Clearly
Canadian Announces Big Geyser as New York Distributor
Clearly
Canadian Announces New Michigan Distributor
For the latest News and
Quotes on
CCBEF Click Here.
Products
The New Clearly Canadian Beverage Corporation is on a
mission to recapture a leadership position in the fast growing
"Alternative Beverage" category, a $14 billion market. Using the
Company's strong brand recognition (more than 2 billion bottles sold) and history of delivering great tasting, innovative products in order to
compete for significant market share of this high margin industry.
CCBEF has recognized the heightened demand in today's
marketplace for healthier food and beverage choices that provide a lower
carbohydrate and calorie choice and still deliver on taste. They have
reformulated Clearly Canadian to meet the needs of contemporary consumers
while staying true to the legacy of great Clearly Canadian flavors.
In addition to the six natural flavors
offered in Clearly Canadian's Sparkling Flavored Water line, the Company has
just introduced three new product lines. They are dailyEnergy, dailyVitamin and a certified organic essence water line called
dailyHydration. All are either low or zero-calorie, flavorful, health
conscious offerings.
Clearly
Canadian dailyHydration
Want to make those simple daily tasks, like drinking 8 glasses of water
per day, a little more exciting? Clearly Canadian has solved the worldwide conundrum of
being bored by plain old drinking water. Hydrating yourself has never been
more enjoyable! With a subtle hint of organic lemon or orange flavor to the pristine Canadian artesian water. And don’t be afraid to
drink up – there are no
sugars, sweeteners or calories.
- The ONLY Certified Organic essence water
- Sugar free/unsweetened
- Zero calories per bottle
- Subtle fruit infusions: Organic Lemon and Organic
Orange
- Preservative-free
- Non carbonated
- Pristine Canadian artesian water
Clearly
Canadian dailyEnergy
Disinterested or intimidated by extreme energy drinks?
Clearly Canadian’s dailyENERGY is now the preference for many because
it’s packed full of flavor but also gives that sustainable energy boost
you crave. At last, an energy drink with a gulp-able non-carbonated
formulation featuring a bold raspberry and a refreshing pink grapefruit
flavor. Say goodbye to the hardcore cans and somewhat medicinal taste of
other leading energy drinks. Enjoy the full-fruit flavor impact of
dailyENERGY!
- The best full flavored, sustained energy boost
- Fortified with taurine, caffeine, vitamins &
minerals
- Bold fruit flavors: Raspberry and Pink Grapefruit
- Preservative-free
- Non carbonated
- Pristine Canadian artesian water
Clearly
Canadian dailyVitamin
Don’t have time to ensure you’re getting adequate
nutrition? dailyVITAMIN quenches your thirst with natural fruit flavors and
revives you with stimulating blueberry and tropical fruit aromatics. At
home, on the go, anywhere; there’s now a refreshing way to ensure that
you’re receiving your daily intake of the key vitamins and minerals that
you’ve been missing out on. And with just 25 calories per bottle, please
drink to your health’s content.
- The ONLY LOW CAL vitamin & mineral drink
- Free from artificial sweeteners
- Just 25 calories per bottle
- Natural fruit flavors: Tropical and Blueberry
- Preservative-free
- Non-carbonated
- Pristine Canadian artesian water
Clearly
Canadian Original Sparkling Beverages
Each
of the thirst-quenching fruit beverages
including, Blackberry, Cherry, Strawberry Melon, Peach, Raspberry
Cream and Orange Pineapple starts with pure, refreshing water. The line-up of Clearly Canadian naturally
flavored sparkling waters have a
remarkable ability to deliver an authentic fruit flavor experience with
each refreshing gulp. How so you ask? Because they use the skills of
their in-house flavor experts to get the crisp, refreshing taste just right
by adding a variety of robust, all-natural fruit flavors. For
sweetness, Clearly Canadian adds real cane sugar, a natural alternative to the
high-fructose corn syrup typically found in colas and soft drinks. And, for
just a hint of tartness, they add citric acid, commonly found in lemons, limes
and pineapples. (Of course, no preservatives.)
Clearly
Canadian ZERO Sparkling Beverages
Clearly, Carb and Calorie-free.
Sweetened with Splenda, the ZERO sparkling fruit
beverages deliver the same crisp, refreshing taste as the regular sparkling
beverages without calories, carbohydrates or guilt.
Strategy
Clearly Canadian is focused on creating new premium beverage brands,
developing product extensions and reformulations for existing brands and
strengthening the distribution network for its products.
 Clearly
Canadian's restructuring plan, designed to support the
renaissance of Clearly Canadian, is now complete. CCBEF emerges well
positioned to re-establish itself in the New Age Beverage industry, and the timing could not be better. This
high-margin, high-growth market segment has broken out into a $14 Billion dollar industry, and all
indications are for continued exponential growth.
The two fastest growing areas of this
segment are energy drinks and organic/health drinks. Clearly Canadian plans to launch innovative new product lines in each of
these (energy and organic) market segments, supported by eye-catching new marketing/advertising campaigns and driven
through a strong distribution system.
With the goal of returning to profitability
CCBEF has
streamlined operations, significantly lowering fixed administrative and infrastructure expenditures, this should
provide for much improved margins on their core products; and new product lines should be the most
profitable in Clearly Canadians history.
The company's recent financings have strengthened
the balance sheet, and allowed the Company to ramp up selling and marketing efforts
for its
products. CCBEF is working with all of their
partners and their extensive industry contacts in order to achieve a higher level of exposure for
the well-known Clearly
Canadian brand.
Clearly Canadian feels it is in the
right place at the right time. CCBEF is set to capitalize on the incredible
market opportunity with greater distribution, exciting new
products, a strong balance sheet, lower fixed costs, and a strong new management team.
Chart
Global
Water Initiative
 has
partnered with Global Water to provide funding for two projects in Central
America. The first project commenced in August 2006 in the small Guatemalan
village of Cotzol, home to almost 500 people. The second project is set to
take place in a village located in the Nicaraguan highlands. This village
requires a combination water supply, sanitation facility and tree planting
focus.
You
can track Clearly Canadian's Progress with the Global Water Initiative
here...
History
In 1988, Clearly Canadian sparkling flavored water captured the taste
of a new generation of beverage consumers. In the process, Clearly Canadian
helped pioneer what is now called the New Age or Alternative Beverage
category, a beverage category where innovation is the single greatest driver
of growth.
Over the years, Clearly Canadian Beverage Corporation has established a
reputation for innovation, allowing the Company to differentiate its
products in the marketplace. New products and dynamic packaging give
consumers exciting new reasons to buy Clearly's brands. Equally important,
innovation gives retailers a compelling reason to feature CCBEF's products
prominently on their shelves.
New, more convenient, more contemporary packages also help
CCBEF stand out
from the competition. Packaging has been extremely important to the success
of Clearly Canadian ever since the brand first hit the shelves in 1988. The
original pear-shaped 11 oz. blue glass bottle stood out dramatically in a sea
of cans and plastic containers. An overnight success, Clearly Canadian
was soon distributed nationally throughout North America and
expanded internationally to Europe and Asia where the Clearly Canadian
phenomenon began anew with consumers.
Almost overnight, Clearly Canadian found itself competing against a
proliferation of new brands that suddenly entered the Alternative Beverage
category. New segments within this category such as ready-to-drink iced
teas, bottled water and sport or energy drinks emerged to challenge the
sparkling flavored water segment. Many of these competitors have faltered
or fallen. Many have greatly enlarged the category, legitimizing alternative
beverages as a real brand, not just a fad.
The arrival of 2007 finds Clearly
Canadian with a debt free balance sheet, a
world famous Company spokesperson in two-time NBA/MVP Steve Nash and a
revamped product line containing all natural flavors
and no preservatives. The next chapter in this great Company's history
promises to be very exciting for investors.
Management
Brent Lokash - President
Brent Lokash is responsible for all facets of
corporate operations for Clearly Canadian. Lokash is also associated with BG
Capital and is a business lawyer with considerable experience in corporate
financings, mergers and acquisitions. Lokash began his practice in
commercial law and subsequently focused on providing business consulting
expertise to public and private companies seeking acquisitions and
financings. Lokash received his Bachelor of Law degree in 1995 and was
called to the Bar in the same year. He is a member in good standing with the
Law Society of British Columbia. Lokash is also the Chairman of The Neptune
Society, Inc.
Andrew
Strang - Chief Operating Executive
An
innovative business leader and entrepreneur, Andrew Strang brings
a strong management and operations background to his role as Chief
Operating Executive. Recognized in 2000 as one of British Columbia's
Top 40 Under 40 business achievers , Andrew co-founded Maple Leaf GST
Refund Service, trailblazing a new financial services industry within
Canada. Andrew holds a law degree from the University of British Columbia.
Matthew
Hoogendoorn -Chief Financial Officer
Matthew
Hoogendoorn brings over 27 years of accounting and strategic financial
experience to Clearly Canadian. Hoogendoorn holds a Chartered
Accountant designation in British Columbia, a Certified Public Accountant
degree in Illinois, and has been in public practice from 1980 to 2005.
He formerly acted as Chief Financial Officer of The Neptune Society, Inc.,
and BG Capital Management Corp.
Leo Novosel - Director
of Sales
Leo Novosel has a long
history of superior results in the beverage industry. Starting with A&W
Brands in 1983, Leo more recently acted as Zone Vice-President for the
Snapple Beverage Group, growing revenues to over $100-million for his zone.
Vastly knowledgeable of the strategies and structures used to sell consumer
beverages via top tier distribution networks, Leo is the ideal person to
head up Clearly Canadian's sales efforts as we seek to strengthen our
position in the New Age beverage category.
Sonia
Manson - Marketing Manager
Highly versed in all aspects
of packaged goods marketing, Sonia Manson also brings a strong understanding
of the distribution channels used within the beverage industry. Before
joining Clearly Canadian, Sonia profitably championed Weston Bakeries'
multi-million dollar portfolio, including Weight Watchers and Kellogg's
brands; overseeing the development of more than 40 new and innovative
products for Canada's largest bakery.
What to Look For
- Dramatically increasing revenues.
- The launch of new
enhanced products.
- Diversification through acquisitions of
companies that would compliment its product offerings.
- New distribution lines and strengthening
of its foothold in the beverage sector.
- Expansion into Asia.
- Strengthening of management and sales
team.
- Streamlining of operations.
- Possible Airing of TV Series focused on Clearly
Canadian's comeback.
- Possible move to a Nasdaq listing.
Contacts
Clearly Canadian
Clearly Canadian Beverage
Corporation
2267 10th Avenue W
Vancouver, B.C.
Canada V6K 2J1
Shareholder Relations
Steve Cook, 1-800-983-0993
Email: investor@clearly.ca
SEC Filings
CCBEF filings with the SEC can be found here.
All Fillings are current and the Company is fully reporting.
Forward Looking
Statements
Statements in this report that are not
historical facts are forward-looking statements that are subject to risks
and uncertainties. Words such as "expects", "intends",
"plans", "may", "could", "should",
"anticipates", "likely", "believes",
"estimates", "potential", "predicts",
"continue" and words of similar import also identify
forward-looking statements. Forward-looking statements are based on current
facts and analysis and other information that are based on forecasts of
future results, estimates of amounts not yet determined and assumptions of
management, including, but not limited to, the Company's belief that it can
capitalize on its goals and plans set forth in this letter. These
assumptions are subject to many risks, and actual results may differ
materially from those currently anticipated. These risks include, by way of
example and not in limitation, general economic conditions, changing
beverage consumption trends of consumers, the Company's ability to generate
sufficient cash flows to support general operating activities and capital
expansion plans, competition, pricing and availability of raw materials, the
Company's ability to maintain the current and future retail listings for its
beverage products and to maintain favorable supply, production and
distribution arrangements, laws and regulations and changes thereto that may
affect the way the Company's products are manufactured, distributed and sold
and other factors beyond the reasonable control of the Company. Additional
information on factors that may affect the business and financial results of
the Company can be found in filings of the Company with the U.S. Securities
and Exchange Commission and with the British Columbia and Ontario Securities
Commissions.
Disclaimer
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Information contained in this report was extracted from current documents
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forward-looking statements, particularly as related to the business plans of
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